So this morning I stop by a campus cafe and grab an Odwalla drink. The sign says Odwalla Juice: $2.69. I grab one and head to the checkout. The lady says, "$3.49" and I say, "oh! I thought it was $2.69." She indicates the sign below the one I saw indicating Odwalla Smoothies are, in fact, $3.49. She looks at me and says,

"That's not juice. That's nutrition, baby!"