I have mixed feelings about the term. For one thing, it represents corporate America supporting and encouraging stylishness in straight men (something I also support). However, it's perpetuating the idea that it is ok to assume something about a person's sexuality based on largely non-sexual factors. Essentially, we've got straight men engaging in stereotypically gay behavior. Rather than acknowledging that stereotypes are breaking down (because they're largely useless), a new stereotype was invented.
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